Eric Ries joins Rally Founder Ryan Martens and CTO Zach Nies to discuss the Lean Startup, a set of practices for helping entrepreneurs increase their chances of building radically successful businesses. You will:
• Hear how to use Build, Measure, Learn cycles to identify what
  customers really want
• Discover how Agile and Lean practices plus validated learning
  create more innovation and maximize efficiency
• Learn how even the largest global organizations can put these
  methods into practice

Eric Ries is an entrepreneur and author of the New York Times bestseller The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business, published by Crown Business.

He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. Previously he co-founded and served as CTO of IMVU, his third startup.

The Lean Startup methodology has been written about in The New York Times, The Wall Street Journal, Harvard Business Review, Inc. (where he appeared on the cover), Wired, Fast Company, and countless blogs. He lives in San Francisco.